Comments on: Direct sales http://www.philsteinmeyer.com/38/direct-sales/ Phil Steinmeyer's rumblings on the game biz, programming, and life Sun, 07 Sep 2008 17:34:24 +0000 http://wordpress.org/?v=2.5.1 By: m3mnoch http://www.philsteinmeyer.com/38/direct-sales/#comment-116 m3mnoch Sun, 29 Jan 2006 21:19:53 +0000 http://www.philsteinmeyer.com/38/direct-sales/#comment-116 that's the point actually. with only 1% of the sales, your risk is relatively little. and, that's why i suggested you clear it with your current sales channel first. that's also why i said only for a couple weeks. don't you think your partners (who would have oodles more to lose if it didn't work) would like to sell 5 times as many for 1/3 the price? i believe they'd actually be much more interested in the outcome than you. they have a lot more product to leverage if that's the case with digital distribution. pricing this stuff at standard box retail prices, i think, is silly. m3mnoch. that’s the point actually. with only 1% of the sales, your risk is relatively little. and, that’s why i suggested you clear it with your current sales channel first. that’s also why i said only for a couple weeks.

don’t you think your partners (who would have oodles more to lose if it didn’t work) would like to sell 5 times as many for 1/3 the price? i believe they’d actually be much more interested in the outcome than you.

they have a lot more product to leverage if that’s the case with digital distribution. pricing this stuff at standard box retail prices, i think, is silly.

m3mnoch.

]]> By: Phil Steinmeyer http://www.philsteinmeyer.com/38/direct-sales/#comment-115 Phil Steinmeyer Sat, 28 Jan 2006 00:46:20 +0000 http://www.philsteinmeyer.com/38/direct-sales/#comment-115 Well - I don't think that'd be particularly fair to the other partners I'm working with. I think no matter what, my direct sales are going to be <1% of total sales for the foreseeable future - so to risk alienating partners for something that might, MIGHT, increase those direct sales to say 2%, isn't really worth it. Well - I don’t think that’d be particularly fair to the other partners I’m working with. I think no matter what, my direct sales are going to be <1% of total sales for the foreseeable future - so to risk alienating partners for something that might, MIGHT, increase those direct sales to say 2%, isn’t really worth it.

]]> By: m3mnoch http://www.philsteinmeyer.com/38/direct-sales/#comment-114 m3mnoch Fri, 27 Jan 2006 23:48:59 +0000 http://www.philsteinmeyer.com/38/direct-sales/#comment-114 here's a crazy thought: have a firesale. you'll want to clear it with your publishers first, of course. but, maybe, try dropping the price down to $7. structure it more like a limited sale sort of thing. for the one month. or two weeks. whatever. then, just track the sales. especially track them against your publisher's sales. see what the conversion rates look like. will you sell 5 times as many for 1/3 the price? especially since there's no stamping, packaging, shipping, shelf space, inventory management, etc. it's not like you are selling a scarce resource. your only real problem may be leaving money on the table. and, even if you lose a lot of potential dollars, you still have the price jump since it's a limited time thing and the long tail of onlin to lean on. m3mnoch. here’s a crazy thought: have a firesale.

you’ll want to clear it with your publishers first, of course. but, maybe, try dropping the price down to $7. structure it more like a limited sale sort of thing. for the one month. or two weeks. whatever. then, just track the sales. especially track them against your publisher’s sales. see what the conversion rates look like.

will you sell 5 times as many for 1/3 the price? especially since there’s no stamping, packaging, shipping, shelf space, inventory management, etc.

it’s not like you are selling a scarce resource. your only real problem may be leaving money on the table.

and, even if you lose a lot of potential dollars, you still have the price jump since it’s a limited time thing and the long tail of onlin to lean on.

m3mnoch.

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