Comments on: Direct sales

By: m3mnoch

m3mnoch — Sun, 29 Jan 2006 21:19:53 +0000

that’s the point actually. with only 1% of the sales, your risk is relatively little. and, that’s why i suggested you clear it with your current sales channel first. that’s also why i said only for a couple weeks.

don’t you think your partners (who would have oodles more to lose if it didn’t work) would like to sell 5 times as many for 1/3 the price? i believe they’d actually be much more interested in the outcome than you.

they have a lot more product to leverage if that’s the case with digital distribution. pricing this stuff at standard box retail prices, i think, is silly.

m3mnoch.

By: Phil Steinmeyer

Phil Steinmeyer — Sat, 28 Jan 2006 00:46:20 +0000

Well – I don’t think that’d be particularly fair to the other partners I’m working with. I think no matter what, my direct sales are going to be <1% of total sales for the foreseeable future – so to risk alienating partners for something that might, MIGHT, increase those direct sales to say 2%, isn’t really worth it.

By: m3mnoch

m3mnoch — Fri, 27 Jan 2006 23:48:59 +0000

here’s a crazy thought: have a firesale.

you’ll want to clear it with your publishers first, of course. but, maybe, try dropping the price down to $7. structure it more like a limited sale sort of thing. for the one month. or two weeks. whatever. then, just track the sales. especially track them against your publisher’s sales. see what the conversion rates look like.

will you sell 5 times as many for 1/3 the price? especially since there’s no stamping, packaging, shipping, shelf space, inventory management, etc.

it’s not like you are selling a scarce resource. your only real problem may be leaving money on the table.

and, even if you lose a lot of potential dollars, you still have the price jump since it’s a limited time thing and the long tail of onlin to lean on.

m3mnoch.