Various follow-ups to my article from a couple days ago about the profitability (or lack thereof) of many/most casual and indie games, and another article I wrote on converting web traffic to sales.
First, I forgot to link to an excellent article by Jeff Tunnell, head honcho at GarageGames, on game profitability written shortly before mine.
Thomas Warfield blogs about my web sales article, critiquing my high-level approach to marketing Bonnie’s Bookstore on the web. I agree with him that Bonnie’s Bookstore is not conceptually a great title for selling from my own site (due to various design decisions, which he enumerates well). But I made a conscious choice with BB to go primarily for web sales. Changing aspects of BB to, say, triple sales from my own site, at the expense of portal sales, wouldn’t have been good decision, as sales from my own site are only <1% of total sales anyways.
On the Rampant Games blog there’s a bit of discussion of the issue. Their game, Void War is a nice, polished looking indie game (not casual), that only just broke even, after having been released a year and a half ago and winning a number of indie-game awards.