So 'New Crayon' is the name of my forthcoming games company (I may go with 'New Crayon Games', but people will probably shorten it mentally to 'New Crayon' anyways).

It's a solid name, but not a great one, IMO.  Not as strong as PopTop.  But the problem these days is that if you want to make a game company that will do substantial business on the 'net (i.e. many/most game companies), you need an available URL address with the .COM extension.  Use .INFO, or a bunch of dashes in your name, and no one will find your site.

It is extremely hard to find short, reasonably catchy names with an available .COM address.  Here's some that came out of my brainstorming, all with the .COM address taken.

blueturtle   jellydonut   babybumper   bigocean   dogbelly   dontbeblue   fishfight   fivefish   fivefrogs   fourfrogs   funnymonkey   furryfrog   greencrayon   happyhappyjoyjoy   jellybear   mamabear   maybebaby   mississippimud   mudbug   onegoodgame   purplepenguin   quack   quackers   redbear   redotter   ripemango   rivermonkey   rubberducky   softstone   turtleshell   waxworld   wonderwell   friendlyfrog   mamallama   bigmoose   bighippo   bigfrog   electricboogie   leapinlizard   onewhale   whalebone   indiaink   printingpress   babybear   twofish   fastfish   fishstone   grapejelly   funion   sweetcake   olivebread   stonefish   wideriver   monkeytown   babybear   babyhippo   bestbear   bigbear   bigblueocean   bigoak   bitbear   bitmotor   bluebear   bluebug   bluecat   bluefrog   blueotter   brownbear   browncat   catbelly   cattoy   cattoys   clearfrog   cookiejar   creekline   doubledog   fastfish   fastfrog   fastsnail   fastturtle   flyingpig   fourfish   freshdonut   freshdonuts   frogbelly   funfarm   funnyfarm   funnyfish   funnyfish   funnyfrog   furryfish   gatewaygamer   gatewaygames   glassfrog   glassgorilla   goodgame   goodgames   gooseberry   gotgame   gotgames   grayseal   greencat   greenfrog   greenstone   greenturtle   greyseal   happymonkey   hattrick   heartland   honeywheat   hothouse   joyberry   joytoy   mango   manicmonkey   manymonkeys   muddyriver   nightlight   nitelight   oneocean   oneriver   passionfruit   purplecat   purpleparrot   quickcat   quickquack   redcat   redcrayon   redfrog   redriver   riverfish   riverotter   roundcake   roundhouse   rubberbaby   rubberduck   singingfrog   smalldog   somefun   toycat   toydog   toyjoy   turtle   twinturtles   walkingfish   wellspring   whitestone   yellowfrog   zebrazoo   supergenius   funmachine   gamegarden   greenlight   greenlightgames   gorillagames   bananafarm   bananatree   coconuttree   coconuts   coffeehouse   friendlyfish   mamamoose   mommamoose   dodo   dodobird   redeel   greeneel   bigdodo   bigrhino   bigbug   electriceel   bodyelectric   electricdonut   lemonlizard   purplepanda   papapanda   lionsandtigers   doubleeagle   mcmoose   mcmonkey   leapinglizard   leapinlizards   leapinglizards   minimouse   fishinabarrel   redraisin   realdeal   frogbog   luckylizard   anteater   aardvark   quarry   spoken   print   redclay   purplepuffin   puffin   wishfish   fishfish   slowfish   gofish   fishcandy   jellybowl   jellycake   funone   honeybread   olivetree   stonefrog   donutfactory   lighthouse   goodgames   coffeeshop   ninetynine   dogwood   onefish   redfish   bluefish   fishburger   purplecrayon   flyinghippo   cookiefactory   happyhappy   joyjoy   Brainstorm   Lightbulb   RubyRed   StoneSoup   GreenEgg   Gumball   Ink   Opus   Graphite   Garden   Green   Gadget   RedRuby   Grand   Egg   Gumbo   Gooseberry   Strawberry   Wax   BrownEgg   Acorn   Eureka   Blue   Bard   Glow   Gemstone   Gimick   Gogo   Gorilla   Granite   Graphic   Gringo   Manymore   Rooftop   Bounce   Bowwow   Zoom   Glib   Garbanzo   Pinewood   Maplewood   Oakwood   BigBell   Puzzlement   Fuddle   Agog   BigBook   Gatepost   Gazebo   Gesundheit   Glass   GoldFish   Graceful   Grapevine   Grapefruit   Grassland   Greenbelt   Lampshade   PlusPlus   Twig   Warm   Beeswax   Bowow   Bark   WoofWoof   Woof   EggYolk   EggWhites   Zookeeper   Gaffer   Iguana   Gaga   Glowing   Gambit   Greenhouse   Gaucho   Getaway   Glide   Greenwood   Muchmore   Pulp   Ruby   Pure   PrePaid   Sumo   Verb   Zoo   IceCream   Head   Grape   Automatic   Good   Neon   BigIdea   AcornGames   EurekaGames   BlueGames   BardGames   GlowGames   GemstoneGames   GimickGames   GogoGames   GorillaGames   GraniteGames   GraphicGames   GringoGames   ManymoreGames   RooftopGames   BounceGames   BowwowGames   ZoomGames

For about 2/3 of these, there is no site at the address - still it's hard to find someone on the other side to quote you a price to buy it.  For the ones that will offer to sell, prices are pretty outrageous, ranging from $2,000 to $30,000 for names that I consider just marginal, at best (i.e. greengorilla.com was $2K, heartland.com was $30K, others were similar)