«
»

In-Game Upselling Works

I missed the discussion panel at Casuality, but fortunately, Brian Fisher from ArcadeTown has started a discussion thread on the topic of in-game upselling, and posted their powerpoint slides from the panel. The slides have a lot of meat in them about rationales for doing in-game upsell, and techniques for accomplishing it.

As always, I’m most interested in hard data, and they do not disappoint. Here’s the slide on conversion rates for two casual games using different techniques:
Chart of in-game upsell effectiveness

This entry was posted on Monday, July 3rd, 2006 at 9:57 am and is filed under Game Biz. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “In-Game Upselling Works”

  1. emanon Says:
    July 14th, 2006 at 10:00 am

    Great link to an interesting ppt that provides lots of food for thought. Thanks.

    When buried knee deep in code it’s easy to forget big picture tweaks like this that can result in significant revenue shifts.

New comments are disabled.