Quick Hits

Beyond Conversion Rate – Interesting Gamasutra article looking at other statistics that contribute to total game sales – i.e. ways to quantify numbers of web visitors, downloaders, etc…

Cashing in on casual games – CNN article on this biz…

Browser and OS Statistics – Not an article, but a web page tracking market share of different browsers and OS’s. Beware of reading the data too literally – they’re user base is not necessarily a perfect match for the universe of all computer and web users. Still, the trends are interesting. Firefox/Mozilla growth (June or July figures for each year):

2003: 5.7%
2004: 12.2%
2005: 23.6%
2006: 27.1%

Also, further down on the page, you can see a big upswing in Mac usage – nearly a doubling of market share in 3 years.

Finally, it’s interesting to note that among Windows users, Windows XP did not cross the 50% threshold until early 2004, about 2.5 years after the OS was originally released (October 2001). For developers, keep in mind that Vista will likely be similar – most of your users will be on XP (and in some cases 2000 or even 98/ME) for about 2 years after Vista’s launch. And even 4 years after launch, there will still be a fairly sizeable audience of non-Vista users.

One Response to “Quick Hits”

  1. Kimiko Says:

    Only developers whose games convert very poorly (like North Carolina’s very own Warren Marshall, ie. Savant of Dr. Germ and Bubble Bomb fame) try to look beyond conversion rates.

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